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Jorge Lopes

Fotografia de Jorge Manuel Neves Gomes Lopes
Name: Jorge Manuel Neves Gomes Lopes
Acronym: JL
Status: Activo
ORCID 0000-0002-2417-0659
CIÊNCIAVITAE BF11-4D09-3BEA

Contacts

E-mail: jorge.lopes@isag.pt
Telephone extension: 220303267

Funções

Category: Professor Adjunto
Learning Areas: Marketing

Personal details

Academic background
Doctorate in Business Studies - Rey Juan Carlos University
Master's Degree in Anglo-Portuguese Studies - Universidade Nova de Lisboa
Bachelor in Modern Languages and Literatures - Universidade dos Açores

Research interests
Business Sciences

Research Units/Centers
CICET - FCVC

Publications (most relevant)
Journals:

Rodrigues, P., Sousa, A., Lopes, J., Pinto Borges, A. (2024). How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality, Journal of Brand Strategy, 12(4), 381¿403

Ferreira, A., Borges, A. P., Vieira, B., Vieira, E., Rodrigues, P., Lopes, J., Canavarro, A. (2024). Changes in the fashion industry and consumer choices in the Portuguese context: strategic directions. Strategic Management.https://doi.org/10.5937/StraMan2300061F

Pinto Borges, A., Lopes, J.M., Carvalho, C., Vieira, B. M. & Lopes, J. (2021). Education as a key to provide the growth of entrepreneurial intentions. Education + Training, 63(6), 809-832.

Rodrigues, I., Soares, N., Lopes, J. M., Oliveira, J. & Lopes, J. (2021). Gamification as a New Trend in the Co-creation Process. Revista de Administração Mackenzie, 22(4), 1-33.
Lopes, J. M., Oliveira, M., Lopes, J. & Zaman, U. (2021). Networks, Innovation and Knowledge Transfer in the Tourism Industry: an 
Empirical Study of SMEs in Portugal. Social Sciences, 10(5), 159.

Borges, A., Cunha, C., Lopes, J. (2020) The Main Factors that determine the intention to revisit a music festival. Journal of Policy Research in Tourism, Leisure and Events.

Braga, J. L. & Lopes, J. M. (2020). The Public Sector's Role in Fostering Development in Low-Density Areas: The Case of Housing Tourism. In Kala, D, & Bagri S. (Eds.), Global Opportunities and Challenges for Rural and Mountain Tourism (pp. 207-227). IGI Global

Vieira, E., Borges, A. & Lopes, J. (2020). The Role of Intangible Factors in the intention of Repeating a Tourist Destination. International Journal of Tourism Policy, 10(4), 327-350

Books and Book Chapters:

Braga, J. L., & Lopes, J. M. (2020). The Public Sector's Role in Fostering Development in Low-Density Areas: The Case of Housing Tourism. In D. Kala, & S. Bagri (Eds.), Global Opportunities and Challenges for Rural and Mountain Tourism (pp. 207-227). IGI Global. doi: 10.4018/978-1-7998-1302-6.ch012

Lopes, J. (2017). O Marketing Cultural - Os Desafios da Gestão de Marcas Culturais. In J. Remondes (Eds.), Marketing Insights (pp. 127-151). Chiado Editora.

Conferences/Workshops and Proceedings

Borges, A. P., Cunha, C. & Lopes, J. (2021). The influence of the Factors Push and Publl in the Intention to Return to the Musical Event: The Essential Information to Define Marketing Strategies. Abstract published at Proceedings International Workshop Tourism and Hospitality Management.

Aldeia, S., Monteiro, M., Lopes, J., & Conde, R. (2021). Corporate Social Responsibility and Socially Committed Entrepreneurship: a Contemporary Overview [paper presentation]. European Conference on Innovation and Entrepreneurship.

Rodrigues, I., Soares, N., Ferraria, A., Correia, P., Lopes, J. & Lopes, J. (2020). Co-creation gaming, a plausible tool for the portuguese companies? Abstract published at Proceedings International Conference Applied Business and Management.

Borges, A. P., Cunha, C., & Lopes, J. (2019). The influence of the Factors Push and Pull in the Intention to Return to the Musical Event: The Essential Information to Define Marketing Strategies. Abstract published at Proceedings International Workshop Tourism and Hospitality Management (pp. 139-141).

Lopes, J., Pereira, L., Silva, O., & Braga, J. (2017). Sustainability and Authenticity as Differentiating Factors in Porto's Off-Peak Tourism. Proceedings Tourism and Hospitality Management (p.12).

Other publications
Lopes, J. (2024). A Avaliação, o Google e o Chat GPT. Vida Económica 
Lopes, J. (2023). O Ensino, o papel e os recursos digitais. Vida Económica.
Lopes, J. (2023). O Regresso às Lojas!. Vida Económica.
Lopes, J. (2022). Ensinar/hoje: uma Abordagem Humanista. Vida Económica.
Lopes, J. (2022). O ensino universitário e as grandes crises globais. Vida Económica.
Lopes, J. (2021). Os Professores no Século XXI: Os Desafios da Sobrevivência. Vida Económica.
Lopes, J. (2020). Os Docentes Perante os Desafios Tecnológicos: Ameaça ou Oportunidade? Vida Económica.
Lopes, J. (2019). O Marketing Cultural, os Eventos e o Turismo. Revista Marketeer.
Lopes; J. (2019). Um Novo Perfil para os Estudantes do Século XXI. Vida Económica.
Lopes, J. (2019). A Oferta Educativa e as Exigências do Mercado. Vida Económica.
Lopes, J. (2019). Os Festivais de Cinema, as Cidades e o Turismo. Vida Económica.
Lopes, J. (2018). O(s) Consumidor(es) de Cultura. Vida Económica.
Lopes, J. (2018). O Financiamento das Indústrias Culturais. Vida Económica.
Lopes, J. (2017). Os Desafios do Marketing Cultural. Vida Económica.
Lopes, J. (2017). Os Eventos Culturais como Polos de Atração Turística. Vida Económica.
Lopes, J. (2017). O Marketing Cultural, o Cinema e a Memória Cinéfila. Vida Económica.

Professional Experience
- Member of the Scientific-Technical Council of ISAG, Coordinator of the Business Relations Bachelor Degree (2017 - 2023) and Coordinator of the Business Management Bachelor Degree.
- Lecturer at Universidade Lusíada Porto, from 2016 to 2017.
- Trainer at the Business Association of Baixo-Ave, from 2009 to 2012.
- Teaching, Coordination of Scientific Areas, Project Guidance, Speaker at Events Portuguese Institute of Marketing Administration (Porto), from 2001 to 2013.
- Lecturer, Coordination of Scientific Areas and Advisor to the Board of the Portuguese Institute of Marketing Administration (Lisbon), from 1993 to 2001.