// Course Description
The Post Graduation in Digital Marketing Strategy aims to provide solid training that enables the resolution of marketing problems, contributing to the improvement of companies decision-making process. With a highly specialized team of teachers and consultants, updated syllabus, appropriate teaching and learning methodologies and an extremely active and practical operating dynamics, this innovative program focuses on the online aspect of the business network.
// Course Coordinators
Professor Bruno Miguel Vieira, Msc
// Receivers
- Professionals of diverse sectors of activity with or without previous training in the area of Digital Marketing, who intend to define and properly implemente marketing strategies and plan and operationalize the company brand presence on social media and other networks;
- Executives that aim to acquire skills in Digital Marketing;
-Marketing Department managers and technicians;
- Managers for the online component of companies;
- Professionals that work in the Consulting field.
// Objectives
To create and supervise Digital Marketing campaigns using new digital means and measure its impact;
To manage the presence, in a professional way, in the market by benefiting of all the potentialities of the social networks;
Implement Digital Marketing campaigns and measure their impact;
Create content for the digital field in order to win consumer's attention;
To create content for the presence in the digital field, having respect for ethics and the legal framework applied on this field.
Duration: 186 hours - 30 ECTS
Application Deadline: October, 8, 2021
Beginning of the course: October, 11, 2021
The classes will take place fridays from 19H30 to 23H30 and Saturdays from 09H00 to 13H00 and from 14H30 to 18H30. Courses will be interrupted during Christmas, Carnival and Easter.
// Curricular Structure and Faculty Members
Digital Marketing Fundamentals
PG Overview | 3h | Bruno Vieira
Digital Marketing Strategy | 12h | Beatriz Santos
Project Management | 9h | Ricardo Matos
Digital Creativity | 9h | Catarina Garcia
Digital Legal Rights | 6h | Joana Cortez
Digital Marketing Setup
Content Management Systems | 18h | Bruno Vieira
E-Commerce | 12h | Rui Humberto
Email Marketing | 12h | Paulo Cunha
Display Advertising | 15h | Sara Cruz
Social Media | 15h |Tiago Nogueira
Influencer Marketing | 9h | Bruno Salomão
VideoMarketing | 9h | Joao Mariano
Digital Marketing Outcomes
Search Engine Optimization | 18h |Gaspar Pereira
Web Analytics | 18h | Gonçalo Rebeca
The final project
Digital Marketing Project | 18h | Bruno Miguel Vieira & Márcia Monteiro
Seminar/Briefing Companies | 3h | Guests
// Investment
Application: 100 €
Insurance: 30 €
Registration: 200 €
Tuition Fee: 2.398 €
Info:
» Special conditions for students and Alumni ISAG.
// Methods of Payment
- Tuition Prompt Payment (enjoy 5% of discount)
- Tuition 2 instalments (enjoy 2% of discount)
- Quarterly Tuition (no discount of any kind)
» Offer of Certificate of attendance/ Diploma of conclusion.
// Why ISAG?
Highly Specialized Faculty | Connection to the international market | Training Credits | Post Working Hours | Special Bank Credit for study purposes | New Campus with wide and green spaces