Planning and Organization of Fairs and Events

Subject: 2023/2024 - 1S

Programmes

Hours Effectively Taught

GCI2

Aims, Skills and Learning Outcomes

Descriptive summary of course unit
This curricular unit aims to provide students with knowledge and technical skills that contribute to the practice of professional activities related to animation and event management.

Objectives and expected learning outcomes
1. Acquire knowledge in the area of tourist animation and its framework in the field of leisure and tourism;
2. Recognize the potential of tourist animation for the valorization of tourist destinations and products and events;
3. Stimulate the creative potential of the students in practical contexts of animation;
4. Identify, analyze and evaluate the event market;
5. Understand the importance of strategic marketing and event planning;
6. Master the various phases of event organization;

Skills to be developed
It is intended that students develop the following competences:

- Apply in an integrated and practical way concepts and techniques of Event Management;
- Propose valid inputs in the processes of Management of Event Companies at strategic, tactical and operational level;
- Recognize, interpret and solve basic problems of planning, organization, direction and control;
- Recognize and identify the tools and work processes in Event Production and Organization;
- Understand the importance and economic impact of the Meetings Industry product;

Programme

1. Events and Tourism
1.1 Historical link
1.2 Interactivity and Correlation

2.Animação
2.1.Concept
2.2. Tourist animation
2.2.1.Functions of the animation
2.2.2. Objectives of the animation
2.2.3. Advantages of using animation
2.2.4. Legal framework (references)
2.2.5. Activities, services and facilities of animation
2.2.6. Tourist entertainer

3. Meetings Industry
3.1 Trends
3.2 Statistics and Associated Organizations
3.3 Economic impact on destinations
3.4 Case Study

4. Type and Classification of Events
4.1 Cultural Events
4.2 Sports Events
4.3 Other types of events

5. Internal and external stakeholders;
5.1 Suppliers
5.2 Customers
5.3 Employees
5.4 Competitors
5.5 Others

6. Event Plans
6.1 Implementation Process
6.2 Planning
6.3 Protocol
6.4 Other concepts

7. Management and Organization
7.1 The choice of Destination and Location
7.2 Operational Plans
7.3 Administrative and Financial Aspects to be considered
7.4 Management of Spaces
7.5 Sponsorships

8. Event Marketing

9. From Briefing to Event Production

Demonstration of the syllabus coherence with the curricular unit's learning objectives

The proposed program allows students to gain knowledge and develop the competencies foreseen in the objectives, as follows:
- Theme 1 and 2 respond to objectives 1, 2 and 3 as they address the essential contents for understanding the relationship between tourism, leisure and tourism.
- Theme 3 meets objectives number 4 and 5, which allows a knowledge of the industry of events and associated planning needs.
- Theme 6, 7, 8 and 9 allow you to respond to goal 6 to master the various phases of event organization.

Main literature

Supplementary Bibliography

Learning Methods

The teaching methodology is based on theoretical-practical classes using various means and pedagogical methodologies.
The contents will be developed through Case Studies, Seminars, discussion of texts, analysis of scientific articles and technical visits with the objective of provoking a critical attitude on the topics addressed.

Assessment Components

Avaliação distribuída com exame final

Assessment Components

Continuous Assessment

2 individual written tests: 2x30%
1 Written group work whith oral presentation: 40% (2 submissions on e-learning platform)
TOTAL: 100%

Under General Regulation:
1. The actual presence of students in classes will registered, and if the number of absences for student exceed 30% of the total number of contact sessions scheduled for each course will be automatically transferred to the final evaluation of the regular season.
2. In written tests and evaluation elements referred to in sub-paragraphs b) to e) of paragraph 2 of Art. 30 is required to obtain a minimum score of 7.5 (seven point five) values.
3. If the student lacks or get a grade below 7.5 points in the tests or on the elements of assessment referred above, will be automatically transferred to the final evaluation of the regular season.
4. If the student lacks or get a grade below 7.5 points in the second written test (conducted on the same date of the written test end of the regular season) may be required registration for evaluation at the appeal time.
5. All written academic papers for assessment (reports, case studies, etc.) may be submited in the Turnitin database, available on the ISAG E-Learning platform, with a similarity rate of up to 30% acceptable.

Final Exam

Written exam: 100%

Demonstration of the coherence between the teaching methodologies and the learning outcomes

The methodologies considered the characteristics of the curricular unit. In spite of a theoretical nature, the use of case studies and other support materials aims to contribute to the achievement of the objectives of the curricular unit, from an applied or practical point of view.