SKILLS

The participant should be able to:

• To train professionals and future professionals with specific skills in strategy, planning, management and evaluation of local authority communication, particularly municipal communication;
• Provide an integrated vision of the multidimensionality of communication in local government and its different challenges Generate specific knowledge about current trends in political, institutional and service communication, municipal branding, digital marketing and civic and community participation in the context of local government;
• Generate specific knowledge about current trends in political, institutional and service communication, municipal branding, digital marketing and civic and community participation in the context of local government.