Isag

HIGHER PROFESSIONAL TECHNICAL COURSE

DIGITAL MARKETING

The aim of this course is to train senior professionals in social media management, with the ability to design innovative search engine presence programmes, identify and segment the organisation's customers, create and evaluate attractive content and disseminate it in text, image, audio and video formats. The student who completes this course will be the trusted person in an organisation who monitors, filters, measures and guides the social media presence of a brand, product, individual or company.

 

Coordinator: BRUNO VIEIRA

 

Publication in RD

 

More Info

  • DURATION

    2 years — 4 semesters

  • Start date

    September

  • Schedule

    from 08h30 am until 07:30 pm

  • Language

    Portuguese

  • Classes

    In person

  • RELEVANT DISCIPLINE FOR ADMISSION

    Economics, or English or Portuguese

Find out More

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SKILLS

Students should be able to:

  • Analysing the return on investment of the social media plan and developing monitoring and evaluation reports
  • Apply communication and conflict resolution strategies when managing work teams
  • Creating applications, newsletters and landing pages for use on mobile devices.
  • Defining positioning in digital media, taking into account the organisation's strategic objectives and the target defined
  • Define general and specific objectives based on the strategic analysis for the development of the digital marketing plan
  • Develop potentially viral and buzzmarketing campaigns in video and audio formats
  • Identify, characterise and select segments, formulate positioning and differentiate companies, products and services
  • Interpreting statistical information from digital media monitoring tools
  • Read, analyse and interpret technical marketing information in terms of product, price, communication and distribution
  • Selecting the mix of social networks to implement and defining the editorial line of the publications
  • Use, adapt and implement online sales pages on specialised platforms

CAREER OPPORTUNITIES

Digital Marketing Manager
Manager of a company's digital strategy
Platform and website developer
Mobile Marketing, E-mail Marketing, Display Advertising Social Media Manager

PROGRAM

1st Year >

2nd Year

  ECTS Horas Contacto Horas Totais
Direito Aplicado aos Meios Digitais 6,0 45 160
Fundamentos de Gestão 4,0 30 107
Informática 4,0 30 107
Introdução ao Marketing Digital 6,0 45 160
Língua Inglesa 6,0 45 160
Marketing 4,0 30 107

 

  ECTS Horas Contacto Horas Totais
Comércio Eletrónico 4,0 30 107
Comunicação de Marketing 4,0 30 107
Empreendedorismo e Inovação 6,0 45 160
Marketing Estratégico para os Meios Digitais 4,0 30 107
Multimédia 6,0 45 160
Português e Técnicas de Comunicação Empresarial 6.0 45 160

 

  ECTS Horas Contacto Horas Totais
Gestão de Marketing Digital 4,0 30 107
Integração de Sistemas 4,0 30 107
Mobile Marketing 4,0 30 107
Monitorização e Controlo de Marketing Digital 4,0 30 107
Plano Marketing Digital 10,0 75 267
Web Design 4,0 30 107

 

  ECTS Horas Contacto Horas Totais
Estágio 30,0   800

Admission Criteria

General Criteria

Fees

Scholarships & Funding

  • Holders of a high school diploma or equivalent

 

  • Over 23: AThose who have passed the special tests designed to assess the ability of those over 23 years of age to attend higher education, taken for the course in question

 

  • Holders of a Technological Specialization Diploma (DET), a Higher Professional Technical Course Diploma or a Higher Education Degree, who wish to requalify professionally.

Who can apply to this course: 
- Holders of a high school diploma or legally equivalent qualification;
- Holders of a Level 4 vocational high school course;
- Holders of a technological specialisation diploma (CET);
- Holders of a higher education degree who wish to retrain;
- Those who have passed the specially appropriate tests designed to assess the ability of people over 23 to attend higher education;
 

  • Traced copy of the front and back of the identification document (ID, Citizen's Card, or Passport), with due consent of the holder, for data validation;
  • Certificate stating the level of academic and/or professional qualification;
  • Curriculum Vitae;
  • Other documents you consider relevant to the application;
  • Copy of the Vaccination Card, with the tetanus vaccine, with due consent of the holder, for data validation.

 

If candidates do not fulfil the entry requirements, they can acquire them by passing an entrance exam, whose knowledge and skills corresponds to the level of high school level in the area(s) relevant to each course. The entrance exam is written, or written and oral, and is organised for each course or set of courses. The ability assessment test for candidates who have not completed high school is written, or written and oral, under the terms set out in the regulations for ISAG's Higher Technical Professional Courses.

The ability assessment test is based on the knowledge and skills corresponding to the level of high school, in one of the areas defined for the course:

  • Higher Technical Professional Courses in Accounting and Taxation/ Management Informatics/ Industrial Management
    • Economics or Maths or Portuguese
  • Higher Technical Professional Courses in Tourism Management/ Digital Marketing / International Trade and Management/ Food and Beverage
    • Economics or English or Portuguese
       

  •  The application process is carried out online on Inforestudante platform or in person at the ISAG Admissions Office.

 

  • More Info

• Phone: 00351 220 303 200

• E-mail: ingressos@isag.pt

• Schedule: 9:00 am until 1:00 pm and 2:00 pm until 7:30 pm

- A scholarship is an annual cash payment to help cover the costs of attending a course or doing a compulsory professional internship, awarded by the state on a non-repayable basis whenever the student's household does not have an adequate minimum level of financial resources.

- The conditions for awarding scholarships are defined in the legislation currently in force, namely in the Regulations for Awarding Scholarships to Higher Education Students, available at www.dges.gov.pt.

 

- Scholarships can be awarded under the social support system for attending courses at higher education institutions to students enrolled in:

- Professional higher technical courses;

- Degree courses;

- Master's degree courses.

- Scholarships can also be awarded to bachelor's or master's degree holders who, within 24 months of obtaining their degree, are undertaking a professional traineeship for the exercise of a profession.

 

For more information, you can contact ISAG's Social Action Office by e-mailing servicos.academicos@isag.pt or calling 220 303 200.

 

You can also consult the following link: https://www.dges.gov.pt/pt/pagina/bolsas-de-estudo

 

 Those interested can apply for the Porto de Conhecimento scholarships if, cumulatively:

  • Meet the conditions for access to higher education and the course they are applying for;
  • Hold a secondary education course or equivalent qualification, or have passed the specially appropriate tests designed to assess the ability of those over 23 to attend higher education;
  • Are beneficiaries of support within the scope of school social action or have an equivalent economic and financial situation;
  • Reside in the city of Porto or have obtained their higher education qualification at an educational institution in Porto.
  • Applicants for the Porto de Conhecimento scholarship may not be enrolled in a degree course or higher.

 

Applicants for the Porto de Conhecimento scholarships must send their application form (template available at www.porto.pt) to educacao@cm-porto.pt by August 11th, together with a copy of the following documents:

  • ENES form or the result of the assessment of ability to attend higher education for those over 23;
  • Proof of status as a beneficiary of school social action or a statement of income and household composition issued by the Social Security;
  • Proof of tax residence.

 

  • Applications will be assessed by a technical team from the Municipal Directorate of Education, which will rank the candidates according to the scholarship sought, in accordance with the criteria set out in the following article;
  • The results of this ranking will be communicated to the candidates by September 30th.

 

For the 2024/2025 academic year, the Consuelo Vieira da Costa Foundation grants:

  • Full exemption from the payment of tuition fees for attending a higher vocational technical course (CTeSP) to 5 candidates;
  • Full exemption from the payment of tuition fees for undergraduate courses to 4 candidates (degrees in Tourism, Hotel Management, Business Relations and Management);
  • Full waiver of master's degree tuition fees for 2 candidates;
  • Full exemption from application, registration and enrolment fees until completion of the course;
  • Full exemption from the fee for issuing the degree completion certificate.

- ISAG's CTeSP Scholarship is awarded to the top 3 students from the partner high school according to ISAG's selection criteria.

- Conditions: 50% reduction in tuition fees for the 1st year and subsequent years if the student passes the 60 ECTS that make up the curricular year.

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