VISION

ISAG's vision is to be recognized as the best business and tourism school in Portugal and as a benchmark for teaching excellence at an international level.
Through the continuous innovation of its training offer, applied research, creativity and entrepreneurship, and the development of hard and soft skills through unique, relevant and inclusive teaching experiences that prepare students for the challenges and professions of the future, it aims to have a transformative impact on society.

MISSION

ISAG's mission is based on contributing to the competitiveness of people and organizations through the creation of innovative knowledge and the higher education of professionals with a global vision of business and management, based on solid ethical training.

VALUES

ISAG fulfills its institutional mission based on the following set of core values:1. 
Diversity and Globality: ISAG believes in diversity and globality, arguing that a teaching and knowledge production environment free of prejudice and any kind of discrimination, in which there is room for different opinions, teaching and learning styles, contributes to leveraging people's potential; 

2. Innovation: Only through innovation is it possible to develop solutions to problems. ISAG believes that it is essential to provide an environment that develops students' and teachers' ability to create and innovate in the teaching, learning and research process; 

3. Entrepreneurial Spirit: The entrepreneurial capacity to do and make things happen is indispensable for generating change and pushing organizations and society to greater heights. Associated with entrepreneurial capacity is the ability to lead, to generate mobilizing energy to bring ideas, projects and objectives to fruition; 

4. Rigour and Relevance: ISAG is committed to rigour and relevance, so everything it does must be done well and have a real and visible impact on students, organizations and society. This conviction is conveyed to students through the attitude of the institution's teaching staff and other employees; 

5. Ethics and Responsibility: Any organization creates social impact through its actions and must be guided in its thinking and actions by irreproachable ethical principles.Preparing future professionals to make thoughtful and transparent decisions, based on socially correct practices, is fundamental and transversal to all ISAG training.