Isag

MASTER'S

COMMERCIAL MANAGEMENT AND MARKETING

This master's program is structured in three academic semesters.
With a normal duration of one and a half years and a maximum deadline for completion of 6 academic semesters after admission, it includes a master's course consisting of 12 curricular units (curricular part of the master's degree), followed by a period of essentially individual but guided work, which may consist of a scientific dissertation or a project work, original and specially carried out for this purpose, or even a professional internship subject to a final report, under the terms set out in our regulations.
To obtain the master's degree, students must complete 90 ECTS credits, which are distributed as follows:
- Curricular part: passing all 12 curricular units of the master's programme: 60 ECTS credits;
- Approval, at the public defence, of the dissertation, project work or professional internship: 30 ECTS credits.

 

Coordinator: VICTOR TAVARES

 

Publication in RD

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  • DURATION

    3 semesters

  • Start date

    September

  • Schedule

    (after working hours) from 07:00 pm until 12h55 pm

  • Language

    Portuguese

  • Classes

    In person

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SKILLS

Graduates should be able to:

  • Defining, implementing, integrating and supervising marketing and commercial strategies, in line with senior management guidelines and in the context of the ongoing digital transformation;
  • Working as an expert in the world of supply and knowing the markets, the competition and their evolution;
  • Identifying and developing new business opportunities, both nationally and internationally, as well as defining and ensuring the fulfilment of commercial objectives;
  • Managing information, including customer needs reports and market studies, ways of working, consumer trends, competitors' activities and all the information that can add value to the company;
  • Contributing to the development, maximisation, implementation and evaluation of global brand-building programmes;
  • Being able to coordinate and manage sales and operational/logistics teams, as well as determining sales agreements and conditions;
  • Know how to take part in and follow high-level commercial negotiations and monitor the company's main accounts;
  • Being able to provide the necessary input to improve processes, procedures and business objectives, drawing up periodic sales reports and forecasts, with the aim of increasing the company's market share and profitability;
  • High communication, interaction and negotiation skills with different interlocutors.

CAREER OPPORTUNITIES

Manager and Commercial Director
Marketing Manager
National Account Manager
Key Account Manager
Business Unit Manager/Sales Manager
Country Manager
Channel Manager
Sales Director/Head of Sales
Export Manager
External Relations Director
Commercial and marketing management consultant and advisor
Marketing manager in non-profit organisations
Teaching and research in Marketing

PROGRAM

1st Year >

2nd Year

  ECTS Contact Hours (classes) Overall Hours
Integrated Business Communication 4 39 107
Corporate Finance 6 54 160
Marketing Management 6 54 160
Brand Management 6 54 160
Digital Marketing 4 39 107
Market Research 4 39 106

 

  ECTS Contact Hours (classes) Overall Hours
Commercial Management and International Business 6 54 160
Sales Team Management and Negotiation 4 39 106
Services and B2B Marketing 4 39 107
Relationship Marketing 4 39 107
Research Methodologies 6 54 160
Business Simulation 6 45 160

 

  ECTS Contact Hours (classes) Overall Hours
Dissertation (Optional)* 30 60 160
Professional Internship (Optional)* 30 54 160
Project Work (Optional)* 30 36 107

*Choose one of the three options

Admission Criteria

General Criteria

Fees

Scholarships & Funding

Applications for admission to ISAG's master's programs are accepted from:
- Holders of a bachelor's degree or legal equivalent;
- Holders of a foreign higher academic degree awarded following a 1st cycle of studies organised in accordance with the Bologna principles by an adhering state;
- Holders of a foreign higher academic degree that is recognised as satisfying the objectives of a bachelor's degree by ISAG's Technical-Scientific Council;
- Holders of an academic, scientific or professional curriculum recognised by ISAG's Technical-Scientific Council as attesting to their ability to complete the master's degree (namely, entrepreneurs, senior managers and other people with experience in the commercial and/or marketing area, consultants and other professionals who provide advice to companies).

 

Applications will be accepted from final-year students, under the condition that they have obtained their degree by the special examination period for final-year students.

Applicants under these conditions must present a certificate with the marks of all the curricular units in which they have already passed.
 

Candidates are selected and ranked by the Master's Scientific Committee, taking into account the following criteria:

 

  • Degree classification; 
  • Curriculum analysis;
  • Motivation.
  • Interviews with candidates may be carried out when necessary.


* Candidates will be ranked according to their final classification, which will be rounded up to the nearest integer. In the event of a tie, the classification obtained without rounding to the nearest thousandth will be considered.

- Traced copy of the front and back of the identification document (ID, Citizen's Card, or Passport), with due consent of the holder, for data validation;
- A detailed academic and professional CV;
- Academic Transcript or Bachelor’s Diploma with the academic background: degree, final GPA, and graduation date;
- One-page Motivation Letter;
- Certificate of programs and workload if you wish to apply for accreditation of higher education (optional);
- Other documents you consider relevant to the application, from the selection criteria (optional);
- Recommendation Letter (optional);
- Other documents considered relevant for applying for accreditation (optional).
 

  •  The application process is carried out online on Inforestudante platform or in person at the ISAG Admissions Office.

 

  • More Info
    • Phone: 00351 220 303 200
    • E-mail: ingressos@isag.pt
    • Schedule: 9:00 am until 1:00 pm and 2:00 pm until 7:30 pm

- A scholarship is an annual cash payment to help cover the costs of attending a course or doing a compulsory professional internship, awarded by the state on a non-repayable basis whenever the student's household does not have an adequate minimum level of financial resources.

- The conditions for awarding scholarships are defined in the legislation currently in force, namely in the Regulations for Awarding Scholarships to Higher Education Students, available at www.dges.gov.pt.

 

- Scholarships can be awarded under the social support system for attending courses at higher education institutions to students enrolled in:

- Professional higher technical courses;

- Degree courses;

- Master's degree courses.

- Scholarships can also be awarded to bachelor's or master's degree holders who, within 24 months of obtaining their degree, are undertaking a professional traineeship for the exercise of a profession.

 

For more information, you can contact ISAG's Social Action Office by e-mailing servicos.academicos@isag.pt or calling 220 303 200.

 

You can also consult the following link: https://www.dges.gov.pt/pt/pagina/bolsas-de-estudo

 

- ISAG-European Business School offers a 50% reduction in the basic tuition fee for Bachelor's and Master's degrees to all students entering through the general system (1st year, 1st time) with an average score of 160 or higher.


Observations:
- In subsequent years the student must maintain or exceed the average, otherwise the right to the Consuelo Vieira da Costa Merit Scholarship will cease;
- The Consuelo Vieira da Costa Merit Scholarship cannot be combined with other commercial or financial campaigns in force;
- The payment method can be up to 10 monthly installments (1st year);
- The scholarship must be applied for at the time of application.

 Those interested can apply for the Porto de Conhecimento scholarships if, cumulatively:

  • Meet the conditions for access to higher education and the course they are applying for;
  • Hold a secondary education course or equivalent qualification, or have passed the specially appropriate tests designed to assess the ability of those over 23 to attend higher education;
  • Are beneficiaries of support within the scope of school social action or have an equivalent economic and financial situation;
  • Reside in the city of Porto or have obtained their higher education qualification at an educational institution in Porto.
  • Applicants for the Porto de Conhecimento scholarship may not be enrolled in a degree course or higher.

 

Applicants for the Porto de Conhecimento scholarships must send their application form (template available at www.porto.pt) to educacao@cm-porto.pt by August 11th, together with a copy of the following documents:

  • ENES form or the result of the assessment of ability to attend higher education for those over 23;
  • Proof of status as a beneficiary of school social action or a statement of income and household composition issued by the Social Security;
  • Proof of tax residence.

 

  • Applications will be assessed by a technical team from the Municipal Directorate of Education, which will rank the candidates according to the scholarship sought, in accordance with the criteria set out in the following article;
  • The results of this ranking will be communicated to the candidates by September 30th.

 

For the 2024/2025 academic year, the Consuelo Vieira da Costa Foundation grants:

  • Full exemption from the payment of tuition fees for attending a higher vocational technical course (CTeSP) to 5 candidates;
  • Full exemption from the payment of tuition fees for undergraduate courses to 4 candidates (degrees in Tourism, Hotel Management, Business Relations and Management);
  • Full waiver of master's degree tuition fees for 2 candidates;
  • Full exemption from application, registration and enrolment fees until completion of the course;
  • Full exemption from the fee for issuing the degree completion certificate.

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