APRESENTAÇÃO PESSOAL
Formação académica
Doutoramento em Ciências Empresariais, Especialização em Marketing e Estratégia - Faculdade de Economia da Universidade do Porto
Mestre em Finanças - Universidade Portucalense Infante D. Henrique
Licenciatura em Gestão de Empresas - Universidade Portucalense Infante D. Henrique
Área de Investigação
Marketing
Gestão da Marca
Comunicação de Marketing
Unidades de Investigação/Centros
CICET - FCVC
PUBLICAÇÕES (MAIS RELEVANTES)
Revistas Científicas
Brandão, A. & Barbedo, H. (2022). Going (in)conspicuous: antecedents and moderators of luxury consumption. Journal of Marketing Analytics, ahead-of-print.
Brandão, A. & Popoli, P. (2022). ¿I¿m hatin¿ it¿! Negative consumer¿brand relationships in online anti-brand communities. European Journal of Marketing, ahead-of-print. DOI: 10.1108/EJM-03-2020-0214.
Brandão, A. & Costa, A. (2021). Extending the theory of planned behavior to understand the effects of barriers towards sustainable fashion consumption. European Business Review, ahead-of-print. DOI: 10.1108/EBR-11-2020-0306.
Carvalho, L., Brandão, A. & Pinto, L. (2021). Understanding the importance of eWOM on Higher Education Institutions' brand equity. Journal of Marketing for Higher Education, 31(2), 261-279. DOI: 10.1080/08841241.2020.1788196.
Rodrigues, C., Brandão, A. & Rodrigues, P. (2021). I can¿t stop hating you: an anti-brand- community perspective on apple brand hate. Journal of Product and Brand Management, 30(8), 1115-1133. DOI: 10.1108/JPBM-10-2019-2621.
Brandão, A., Ramos, S. & Gadekar, M. (2021). Artist jewelry designer entrepreneurship: does it only glitters or is it also gold? Journal of Research in Marketing and Entrepreunership, 23(2), 251-267. DOI: DOI: 10.1108/JRME-03-2020-0031.
Miranda, Y., Filho, M., Pedroso, C., Silva, V., Sarmento, J., Biscaia, R. & Brandão, A. (2021). O valor das marcas das equipes esportivas profissionais na perspectiva do consumidor: uma revisão integrativa. Movimento, 27 (27039), 1-20.
DOI: 10.22456/1982-8918.104762.
Rodrigues, C. & Brandão, A. (2021). Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand. The International Review of Retail, Distribution and Consumer Research, 31(1), 78-105. DOI:10.1080/09593969.2020.1768577.
Brandão, A. & Gadekar, M. (2020). Digital Brand Management in International Contexts: Case study of E-Marketplace Digital Marketing Firm. In 2020 Global Marketing Conference Proceedings. Seoul, Republic of Korea (pp.1297-1300). DOI: 10.15444/GMC2020.09.07.03.
Brandão, A. & Gadekar, M. (2020). Examining Brand Love¿s Moderating Effect on Brand Hate Antecedents and Outcomes. In 2020 Global Marketing Conference Proceedings. Seoul, Republic of Korea.
Gadekar, M. & Brandão, A. (2020). Does Price Unfairness Perception will still ensure Purchase Intention? Mediation of Consumer Brand Identification and Brand Trust. In 2020 Global Marketing Conference Proceedings. Seoul, Republic of Korea (pp.1583-1586). DOI: 10.15444/GMC2020.11.05.21.
Torres, I., Rodrigues, P., Ferreira, P. & Brandão, A. (2020). Health and Well-being in Higher Education Teachers ¿ an Exploratory Study. In 33rd EBES Eurasian Business & Economics Society. Madrid. Springer Proceedings Book In progress.
Brandão, A, Dourado, P. & Palma Martos, L. (2020). See Now_ Buy Now: A Passport to Fashion Brand Equity. In GEBA 2020 International Conference. Romenia.
Brandão, A. & Popoli, P. (2020). Who does Join the Anti-Brand Communities on the Internet? In 13th Annual Conference of the EuroMed Academy of Business Proceedings (pp.1030-1032). ISBN: 978-9963-711-89-5.
Brandão, A, Ataíde, A., Campos, P. & Loureiro, S. (2018). Luxury on Omni-channel Retail: a Literature Review Approach. In 11th Annual Conference of the EuroMed Academy of Business Proceedings. ISBN: 978-9963-711-67-3. Valletta, Malta.
Brandão, A., Baptista C. & Santos, L.D. (2018). The Impact of Perceived Justice on Complaint Process: and so what? In 11th Annual Conference of the EuroMed Academy of Business Proceedings. ISBN: 978-9963-711-67-3. Valletta, Malta.
Brandão, A., Peyroteo, P. & Rodrigues, P. (2018). Building an Emotional Relationship with the Consumer: Antecedents and Outcomes of Brand Love. In 11th Annual Conference of the EuroMed Academy of Business Proceedings. ISBN: 978-9963-711-67-3. Valletta, Malta.
Brandão, A. & Gadekar, M. A Framework for Engaging Customers in Foreign Market (2018). In11th Annual Conference of the EuroMed Academy of Business Proceedings. ISBN: 978-9963-711-67-3. Valletta, Malta.
Brandão, A., Durães, T. & Novais, R. (2018). Peeble in the Shoe? Content Marketing Made in Portugal¿. In 11th Annual Conference of the EuroMed Academy of Business Proceedings. ISBN: 978-9963-711-67-3. Valletta, Malta.
Brandão, A, Figueiredo, M. & Gadekar, M. (2018). Examining the antecedents of tweens¿ brand preference for mobile network choice decisions. In Global Marketing Conference. Tokyo.
Researcher IDs
ORCID: 0000-0003-2751-7272
CIÊNCIAVITAE: 301E-B2AF-22F9